Use the new local marketing tools and strategies available with the the “new internet” and local market domination is a real possibility.

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Local Marketing

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My business as a local marketer is to increase your business turnover in a profitable way.
As a business adviser and trainer I often am asked how to increase turnover and I frequently discover my clients confuse turnover with either Net Profit or Gross Profit.

Turnover is the amount of revenue that is generated from the sales of goods and services of your business. This is often termed ‘Gross Sales’ or ‘Gross Income’.

There are only four ways to increase turnover and each has a different cost to the business.
These are, (in no particular order):

1. Increase price while maintaining sales volume.
2. Sell more at each sale, (The classic MacDonald’s up-sell).
3. Increase the number of customers you service.
4. Increase the frequency of sales to each customer.

The new local marketing techniques available to us, courtesy of modern technology, mean that potential to successfully do each of these has suddenly grown enormously.  Did you see the video in the first post?  There you’ll discover the potential of mobile marketing.

Truly focused marketing means:

You can now instantly contact your best customers whenever you want.

• You can build relationships and from that gain referrals.
• You can encourage them to come and spend with you.

You can target particular demographic groups to gain new customers.

This can all be done much less expensively than ever before.

The process is different for each business depending on a number of factors like budget, required outcome and the capacity to carry out the task.

If you are considering a local marketing campaign then you should follow a plan.

• Carry out a business SWOT
• Know your outcome
• Know your business
• Know your competition
• Know your customers
• Establish strategies to achieve the goal
• Implement the most promising strategies
• Know your progress goals
• Monitor and test and tweak
• Start planning the next  program
• Reap the results of your great work

For a more full description of the basics of a business plan please visit ProfiTrain

The world is at the edge of an economic precipice.  It is a time to be proactive and design your future.

Not to do so is ignoring the reality of the sociological and economic changes that are happening.
(I wonder have you read the book ‘Who Moved My Cheese’?) .

2011 was a tough year for many businesses and in particular for the small and micro services industries and retail outlets.

We service the small to medium enterprise segment of the business market and can deliver Local Marketing strategies that will

• increase your turnover
• build your customer base
• establish a relationship with your customers
• allow you to use systems for efficiency
• save you money
• make you more profitable

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Local Marketing just makes good sense to do.

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I can’t recall hearing any business owner ask how to make a loss.

If I had a dollar for everyone who asked how to make bigger profits and work less I’d have been able to take a very early retirement.

The thought that is hard work immediately springs to mind.

Then I think of my wealthy friends and they have put in the hard yards.
Once they were on their way they worked less on each project, they worked smarter.
Now in a normal working week can achieve more than they could in two or three weeks or more of their formative years.

One step they all took was to ensure their businesses were noticeable and memorable.

Now local businesses can achieve greater exposure than the other businesses they compete with.

This is done by establishing systems which will enable them to regularly interact with their customer or client base.  These systems can even be automated or even set and forget.

Mobile Optimised Web Sites Magic

A web site is a great start.

Compliment that site with a site that is formatted to read easily on a mobile device is even better.

The flood gates have opened on the mobile communications and personal organiser market.

Just imagine what you will be able to do with a hand held device in 3 to 5 years from now.

Personal computers (PC’) may well be heading the way of the dinosaur as cloud computing becomes more widely accepted and trusted.    We will access our data and work files on hand held devices before you and I know it.

Local marketing puts you in touch with the local people who buy your goods and services and now you have more powerful tools to use than ever before.

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